Tuesday, August 16, 2011

SEO Myths and the Real Truth

When you're working on your own website and trying to get it ready to get real results in the search engines, you'll quickly find that there is plenty of information available out there on the internet. While a lot of the information you may find is helpful, you may find some other information that is contradictory. Several different SEO myths are often found on the web and it is important to that you know the difference between a myth and the real truth. Here is a look at some of the most common SEO myths and the real truth that you need to know.

Myth #1 - You Should Submission Services or Programs to Submit Your Site to Thousands of Search Engines

Some services and programs advertise that they will submit your website to thousands of search engines. The idea that you should use these services or programs is only a myth. In fact, this idea is usually something that is propagated by the companies that are offering these services and programs. The real truth is that there are not thousands of search engines out there for them to submit to today. Usually the sites that these services submit to are known as free for all sites. They say that your site link will be placed on their site, which they may do for a short time. This won't give you traffic and you need to know that there are only a few top search engines out there.

Myth #2 - Your Site Will Be Penalized for Using Software to Check Positions in Search Engines

Another myth about SEO out there is that your site will be penalized for using software to check positions in the search engines. This is also untrue. When issues are not under the control of the webmaster, the search engines will not penalize your site for that problem. However, if you choose to link out to pages that you know are bad, then there can be heavy penalties for that. You are in control of which sites that you submit to, so you aren't going to be penalized for sites that decide to put links up to your website.

Myth #3 - You Can't Do Your Own SEO

Many people misguidedly believe that you cannot do your own search engine optimization. The real truth is that many people have done their own SEO and they have done this in effective ways, scoring great ratings in the search engines. In many cases, big companies hire in-house professionals to do their own SEO. However, others have managed to do their own SEO and they have done a good job at it. Keep in mind, that while you can do your own SEO, there is definitely a lot to learn. It's important that you have good information and that you are able to take the time to do it the right way if you want to successfully do SEO on your own.

Myth #4 - Meta Tags are the Top Factor Search Engines Use

The idea that meta tags are the top factor search engines use when determining rank is another big myth that many people still believe. For this reason, many people spend quite a bit of time working on meta tags when they should be focusing on other options. Today, many of the big search engines, such as Google, are ignoring meta tags because many webmasters are actually misusing and abusing them. Only the meta description is used by search engines and the rest of the meta tag information is largely ignored.

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