Tuesday, August 16, 2011

SEO Myths and the Real Truth

When you're working on your own website and trying to get it ready to get real results in the search engines, you'll quickly find that there is plenty of information available out there on the internet. While a lot of the information you may find is helpful, you may find some other information that is contradictory. Several different SEO myths are often found on the web and it is important to that you know the difference between a myth and the real truth. Here is a look at some of the most common SEO myths and the real truth that you need to know.

Myth #1 - You Should Submission Services or Programs to Submit Your Site to Thousands of Search Engines

Some services and programs advertise that they will submit your website to thousands of search engines. The idea that you should use these services or programs is only a myth. In fact, this idea is usually something that is propagated by the companies that are offering these services and programs. The real truth is that there are not thousands of search engines out there for them to submit to today. Usually the sites that these services submit to are known as free for all sites. They say that your site link will be placed on their site, which they may do for a short time. This won't give you traffic and you need to know that there are only a few top search engines out there.

Myth #2 - Your Site Will Be Penalized for Using Software to Check Positions in Search Engines

Another myth about SEO out there is that your site will be penalized for using software to check positions in the search engines. This is also untrue. When issues are not under the control of the webmaster, the search engines will not penalize your site for that problem. However, if you choose to link out to pages that you know are bad, then there can be heavy penalties for that. You are in control of which sites that you submit to, so you aren't going to be penalized for sites that decide to put links up to your website.

Myth #3 - You Can't Do Your Own SEO

Many people misguidedly believe that you cannot do your own search engine optimization. The real truth is that many people have done their own SEO and they have done this in effective ways, scoring great ratings in the search engines. In many cases, big companies hire in-house professionals to do their own SEO. However, others have managed to do their own SEO and they have done a good job at it. Keep in mind, that while you can do your own SEO, there is definitely a lot to learn. It's important that you have good information and that you are able to take the time to do it the right way if you want to successfully do SEO on your own.

Myth #4 - Meta Tags are the Top Factor Search Engines Use

The idea that meta tags are the top factor search engines use when determining rank is another big myth that many people still believe. For this reason, many people spend quite a bit of time working on meta tags when they should be focusing on other options. Today, many of the big search engines, such as Google, are ignoring meta tags because many webmasters are actually misusing and abusing them. Only the meta description is used by search engines and the rest of the meta tag information is largely ignored.

Tuesday, March 22, 2011

Overview of Internet Style Navigation Types

Guest post by: Miami Web Design

Navigation will be the single most significant factor to obtain correct in any internet style. It has to become fast, simple, and fit into the general theme with the website. It‘s so essential that we frequently invest as a lot time creating certain it functions, as we do designing the website. You will find a couple of typical style patterns which are utilized all through the web, as we're going to go more than them now.

Leading Navigation

This really is most frequently a horizontal bar operating across the leading, or close to the leading of a internet page. The benefit of this navigation is it is familiarity. It is recognition is really a self-perpetuating element. It is well-liked simply because it is utilized a great deal, and it is utilized a great deal simply because it is familiar to users.

It is perfect for smaller websites, but can turn out to be just a little cumbersome as soon as you need to develop kid menus as drop-downs. Believed has to become offered to exactly where the website is going to become inside a couple of years’ time when utilizing this inside a web site style. A static website will probably be fine, but an ever-growing 1 might do much better having a vertical navigational structure.

Vertical Navigation

Vertical navigation is usually on the left side, so it is frequently referred to as sidebar navigation. This structure is much better suited to bigger websites, as sub-menus just function much better in this configuration. Care nonetheless has to become taken to not overwhelm the user having a bundle of hyperlinks that fly out with the sidebar.

For websites having a big quantity of pages, utilizing intelligent categories is really a much better way of maintaining a great deal of info obtainable whilst not overwhelming the visitor. Web site styles utilizing vertical navigation may be observed all across the web. A few of the greatest websites on the planet use this configuration. Partly simply because they're large, and partly to provide them space to develop.

Tabular Navigation

Tabular navigation utilizes tabs, because the name implies. These are generally leading horizontal, and function just like paper tabs. Clicking on a tab highlights it and brings up the page content material. A lot like leading navigation, this technique is much more helpful in smaller web site styles.

It is feasible to have sub-menus with tabs, but they've to become of a various style. This can result in confusion unless it is abundantly clear that it is occurred.

Fly-Out Navigation

Fly-out navigation is utilized a great deal in ecommerce. Site’s which have a leading navigational structure can use this technique to include numerous hyperlinks as a sub-menu whilst maintaining it clear towards the visitor exactly where every thing is. Every thing is effortlessly accessible, and also you can add a great deal of hyperlinks into the fly-out panel. It is also extremely scalable, providing website owners the opportunity to expand the website as they see fit.

The primary downside to this really is that it isn’t usually clear that the leading menu consists of a fly-out section. It also does not usually translate too nicely to mobile browsing.

There's no ideal navigation structure. The very best type of navigation is 1 that functions using the web site style, and also the desired hierarchy.

Thursday, March 17, 2011

Five Common SEO Mistakes on Websites By Sarasota Web Design

Sarasota Web Design

Search Engine Optimization is an essential tool for getting your website noticed. Without at least a nod in the direction of SEO, you stand little chance of getting to the top of your niche, unless it’s an ultra-rare one that is.

Professional-level SEO is a specialist subject, and not something we can cover in a single post, or even a series of them. However, there are some basic measures a website owner can take to give themselves a little boost while we work our magic on the bigger picture.

Website design is only half the battle when dealing with commercial entities. We work hard to make sure the end result is attractive, navigable and useful to the audience. That work is all for naught if nobody knows it’s there, which is where SEO comes in. This post is all about the common mistakes website owners make when managing their sites.

Not having a page title. Search engines use the title tag to display the page in the search results. If there isn’t one, or it doesn’t make sense, it makes it harder to rank the page. Spiders won’t be able to easily identify your page, and its contents. That will work against any SEO efforts for the site.

Having a page title that is too long. Page titles that are over the top, or even too short will also work against the page. Google allows 70 characters in a title, so website owners should use every single one of them. Don’t stuff it full of keywords though as you’ll dilute their effect. Target one or two at most to gain maximum benefit. Fort Myers web design company is the perfect place to start your search for the ultimate in web design needs.

Words that appear first in a title are given more significance by the search engine. That means putting the page keywords at the beginning and supporting words after it. It takes a little tweaking, but it’s usually possible.

Keyword stuffing. As mentioned above, putting too many keywords into a title will dilute their effect. Websites that have this may rank highly but only briefly, and will soon fade. Using targeted keywords, and only one or two per page is the best way to extract maximum SEO juice from them.

Not only does Google not like it, but if you’re selling something keyword stuffed pages often have very high bounce rates. You need conversions to make money, not just visitors.

Overusing the site name. While it may seem logical, it doesn’t make much sense in SEO terms to have the company or website name in the title. You have 70 characters with which to make an impact, why waste it on your company name? Searches using that term will come up anyway, you want keyword terms to get new visitors.

Remember, keywords are supposed to be terms real people use to find what you’re selling. Putting your name in the title isn’t what they want. They want your product or service.

Duplicating titles. You want search engines and visitors to be able to quickly identify what page is what. By keeping them all the same, you’re just confusing everyone. Every site page should be unique. Duplication of anything should be kept to the absolute minimum, whatever your website is about.